Refreshed Pantyhose Brands : L’eggs

L’eggs, the iconic hosiery brand, has unveiled a refreshed logo as part of its rebranding initiative, marking a bold new direction since its inception in 1969. The redesign was led by L’eggs ECD, Cami Téllez, who enlisted a team of design luminaries to shape the new brand. This team included Family Office, as well as Britt Cobb, Christian Schwartz, & Jonny Sikov who worked on the logo redesign. The sensibilities seek to maintain the brand’s heritage while adapting it for contemporary appeal.

The new L’eggs logo stays rooted in the original design’s unique characteristics, such as the playful chicklet-inspired ‘G’ and strong, bold letterforms. However, notable changes have been made to modernize it. The letter spacing has been adjusted, the proportions refined, and the ‘L’ has been lowered to lowercase to make the logo more versatile and legible across various applications. Christian Schwartz’s type adjustments were critical to ensuring the logo retains its structural integrity while appearing more fluid and approachable.

Image Credit: L’eggs